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Here’s why Apple never brought iMessage to Android – Techradar

Keeping it in the family

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If theres one good thing to come out of the court battle between Epic Games and Apple, its the inside look were getting at the two companies, including insights into why iMessage isnt on Android and probably never will be.
A document from the trial had already revealed that Eddie Cue (Apple’s senior vice president of internet software and services) had wanted iMessage to come to Android back in 2013, but had been shot down by other execs, who argued that iMessages exclusivity was “the #1 most difficult…

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