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How Gwyneth Paltrow created her Goop empire worth US$250 million – The CEO Magazine

Goop grew gradually at first as Gwyneth Paltrow established her healthy living credentials through cookbooks and detox programs. Now it’s grown steadily into a…



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The crisis that set the wheels in motion for the eventual launch of such oddities as psychic vampire repellent, at-home coffee enemas as well as 18-karat gold dumbbells involved gelato. It was 1999 and Hollywood superstar Gwyneth Paltrow was filming psychological thriller The Talented Mr Ripley in Venice when she had an understandable craving for ice cream.
Now, the Italian floating city is not known for its shortage of such snacks, but the Oscar winner didnt want any old choc-chip sundae; no, she…

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