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InMobi launches in-game advertising – AdNews

“In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way.”

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Adtech company InMobi has launched in-game advertising.
The unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.
InMobi Exchange has forged partnerships with every industry-leading platform in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu,…

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